CONCEPT
image policy of the National Defense University of the Republic of Kazakhstan

Goals

Creation of a high image of the university as a modern interdepartmental educational and scientific center of the country in the field of defense and security.
Identification of the most effective ways to enhance the image using modern information technologies.

Tasks

creation of a system for promoting the image of the university at the regional and international level;
combining the efforts of structural units of the university with the aim of creating a positive image of the university and determining the most effective ways to promote it using modern information technologies;
improving the internal image, corporate culture of the university to consolidate the university staff;
application of the university’s information capabilities (resources) using modern telecommunication facilities;
Conducting focused and systematic work on monitoring public opinion and the nature of public audience perceptions regarding the level of recognition of the university.

The main directions of creating a high image of the university:

I. Public promotion

Arrangements for organizing a meeting with the Akim of Astana, deputies of the Senate and the Majilis of the Parliament of the Republic of Kazakhstan, the leading composition of power structures and public associations to inform about the daily activities of the university, best practices in various fields of activity and ongoing socially significant programs. Participation in sports and public events of city and republican significance, in the republican contest "The best university teacher." Visiting enterprises of the military-industrial complex of Astana. Publication of articles in the media to create the image of teachers, doctoral students and undergraduates of the university. The introduction of a rating assessment of the university faculty.
Expected result - recognition of NUO up to 100%.

II.Partnership development

Conducting round tables with senior staff of the Armed Forces of the Republic of Kazakhstan, leading universities of Astana, the leaders of JSC NC Research Institute "Kazengineering", JSC "CVSI", State Enterprise "Kazspecexport", GU OPK. The conclusion of memoranda of cooperation in the field of military education and science with leading universities of the Republic of Kazakhstan and foreign countries, a teleconference with the staff of the Military Academy of the General Staff of the Russian Federation. Expansion and deepening of scientific, educational, socio-cultural relations of the university with the subjects of the Republic of Kazakhstan, near and far abroad.
Expected result - recognition of NUO up to 70%.

III. Organizational and methodological support

Conducting lectures by the leading staff of the Ministry of Defense and the General Staff of the Armed Forces of the Republic of Kazakhstan, other troops and military units in front of the faculty, doctoral students and undergraduates of the university. Media coverage of the conduct of command and staff exercises, the work of the State Certification Commission, the ceremonial release of doctoral students and graduate students for presentation in the regional, republican, international information space.
Expected result - recognition of NUO up to 50%.

IV. Military-patriotic education and corporate culture

Holding open days for students of secondary schools in Astana, holding celebrations dedicated to public holidays of the Republic of Kazakhstan. The work of the faculty, doctoral students and undergraduates as part of outreach groups to explain the annual Message of the President of the Republic of Kazakhstan to the people of Kazakhstan in order to promote and enhance the prestige of military service, popularize the image of a Kazakhstani serviceman. Liaising with veteran organizations, speeches by university officers in front of conscript youth. Promotion of university staff in honor of public and professional holidays.
Expected result - recognition of NUO up to 30%.

Expected end result:

Positioning the university as one of the dynamically developing higher military educational institution of an innovative type implementing the postgraduate education program;
Development of international and interregional relations of the university, through the creation of the image of the university as one of the largest modern educational and scientific centers of the Republic of Kazakhstan;
Strengthening corporate culture;

CONCEPT image policy of the National Defense University of the Republic of Kazakhstan